For my Creative Strategist class, our final term project was to take a brand(s) and create a campaign surrounding something that brand is doing to make the world a better place. Then we had to implement it into how they currently run their company, create a strategy and present it to our class, the SOJC community and faculty. My team chose to do a combined campaign between the five largest social media applications to promote positive mental health on a platform that gets a bad reputation for the impacts on mental health, further promoting that social media was created for collaboration and to make the world better.
Media Planning + Art Direction: Maranda Yob
Team Members: Isabella Cao, Rameen Ali