The Medium: Turning my personal Instagram into a business account to track insights and engagement on content I curate and post to promote Prime Student and its included benefits as well as events I co-hosted, while not taking away from my own brand.

The Meaning: Posting this way gets to the audience at the source. My peers are the target audience for the Prime Student Campus Manager program reach. This allows me to see how my peers interact with my posts, management to track account creation in response to social media marketing and build a network with other campus managers around the country.